COURSE OVERVIEW

This practical and highly-interactive course includes real-life case studies and exercises where participants will be engaged in a series of interactive small groups and class workshops.

This course is designed to provide participants with a detailed and up-to-date overview of Fertilizer Markets, Products & Technologies. It covers the market dynamics, key players and market trends; the classification and characteristics of nitrogenous, phosphatic, and potassic fertilizers; the fertilizer demand and supply, economic impact of fertilizers and global and regional regulations affecting the fertilizer industry; the sustainability practices in fertilizer production; and the nitrogen fertilizer production, phosphorus fertilizer production and potassium fertilizer production.

Further, the course will also discuss the innovative fertilizer technologies and by-products and waste management; improving energy efficiency and reducing emissions; the nutrient management best practices and soil fertility and testing; using technology to enhance fertilizer application efficiency; the application and benefits of foliar fertilizers and micronutrient supplements; the environmental impact of fertilizers, tools and methods for analyzing fertilizer markets; the factors affecting fertilizer pricing and strategies for pricing optimization; and the efficient distribution and logistics management in the fertilizer industry.

During this interactive course, participants will learn the effective marketing and sales approaches for fertilizer products; identifying and targeting different customer segments and mitigating risks in the fertilizer market; and the emerging fertilizer markets, biological fertilizers, digital agriculture, sustainable agriculture practices and policy and regulation trends.