SS0957-3D : Media Handling

70% of this course is practical sessions where participants will be engaged in a series of interactive small groups, class workshops, role-plays and/or gamification.
In today's 24/7 news cycle and digital media environment, organizations must communicate clearly, confidently and strategically to protect reputation, build trust, manage crises and strengthen stakeholder relationships.
This intensive course provides participants with practical skills and techniques for managing media interactions, handling interviews, delivering key messages, responding to challenging questions, managing crisis communications and engaging effectively across traditional and digital media platforms. Participants will learn how to become confident and credible spokespersons while safeguarding organizational reputation and interests.
Further, the course will also discuss the types of media and their audiences including the role of media in organizational reputation; the principles of effective media handling and become an effective spokesperson; the message development, media preparation, media ethics and professional conduct; and the media interviews and television and broadcast interview techniques.
During this interactive course, participants will learn the radio, podcast and telephone interviews; managing difficult and challenging questions; the press conferences and media briefings and writing for media and public communication; the crisis communication and media response as well as reputation management and media risk; the social media and digital media engagement, strategic media planning and stakeholder communication; and the advanced media handling scenarios and sustainable media relations program.